A perfect mix of products for both swim lovers and athletes keeps Speedo at the forefront of the world's swimwear brands. The renowned Olympic label is encouraging users to overcome their obstacles.
The concept emphasises the powerful, forward thinking design present in the technology of the products through the futuristic style of the retail space.
The red shopfront frames a cold light blue interior atmosphere that the clients can experience a deep connection with, reminiscent of diving into a swimming pool environment. The layout is punctuated by a suspended merchandise flanked by diving and standing mannequins. Irregular waves form the side wall displays whilst supporting the product racks above which multiple suspended touch-screens play looped videos of performances by awarded athletes. An LED display projector promotes new product releases. The ceiling has several cool blue lightboxes further emphasising the aquatic nature of the brand, with the curved water shapes ending at the back of the countertop.
Mannequins diving in the middle of the shop
A backlit panel with a warm light on the left-hand side of the counter functions as an attractive wall display for accessories.